OUR STORY
HELLO & WELCOME!
I’M CHELSEA, THE FOUNDER OF ‘LASH SUPPLIER SECRETS’.
IN 2019 WHEN I UNDERTOOK MY LASH EXTENSION COURSE AND BEGAN PURCHASING SUPPLIES FROM SUPPLIERS HERE IN AUSTRALIA. I QUICKLY REALISED HOW OVERPRICED THEY WERE AND HOW PURCHASING THEM WAS SIGNIFICANTLY CUTTING INTO MY PROFIT MARGIN.
THIS IS WHEN I JUST KNEW THERE SHOULD BE SOMEWHERE ELSE, I CAN BUY THESE DIRECT - FROM THE MANUFACTURER. I DID SOME RESEARCH AND THIS IS WHEN I FOUND OUT ABOUT ALIBABA AND HOW BY SEARCHING “EYELASH EXTENSIONS” IN THE SEARCH BAR BROUGHT UP THOUSANDS OF DIFFERENT MANUFACTURERS. IN THAT MOMENT, I THOUGHT I HAD STRUCK GOLD. I SPENT OVER $1000 FOR MY FIRST SAMPLE ORDER DUE TO THE EXTREMELY HIGH MINIMUM ORDER QUANTITIES AT THE TIME. THIS IS WHERE I WENT VERY WRONG. MY SAMPLE ORDER ARRIVED AND EVERY SINGLE LASH ON EACH TRAY FELT EXTREMELY PLASTIC AND ALL OF THE LENGTHS WERE WRONG. BEING UNEDUCATED AT THE TIME IN SAMPLING, I SHOULD HAVE PURCHASED A SMALL ORDER SAMPLE QUANTITY (A FEW LASH TRAYS) AND UNFORTUNATELY I HAD TO LEARN THE HARD WAY.
THIS EXPERIENCED ROCKED ME AND I WENT BACK TO BUYING FROM SUPPLIERS HERE IN AUSTRALIA. FAST FORWARD, I THOUGHT I WOULD SAMPLE LASH TRAYS AND ADHESIVE FROM A VARIETY OF MANUFACTURERS. AT THE TIME I WAS PAYING $50.00 FOR A 5ML BOTTLE OF GLUE AND LASH TRAYS WERE AROUND $18.00 (SMALL TRAY) AND AS A BEGINNER LASH ARTIST, IT WAS BARELY WORTH MY TIME. ABOUT 18 MONTHS INTO MY JOURNEY OF SAMPLING PRODUCTS DIRECT FROM THE MANUFACTURER, I FOUND MY ABSOLUTE GO-TO AND USED THESE FOR FOR ANOTHER 18 MONTHS BEFORE LAUNCHING MY OWN BEAUTY SUPPLY STORE IN SEPTEMBER 2023.
SEPTEMBER 2023 WE LAUNCHED. WE INVESTED A LOT INTO OUR STORE AS WE KNEW WE WANTED TO COME OUT WITH EVERY PRODUCT IMAGINABLE OR AS WELL AS WE COULD. WE BELIEVE THIS IS WHAT REALLY KICK STARTED OUR STORE.
ON THE SUNSHINE COST, THERE IS ONLY MAYBE 2 OR 3 OTHER SUPPLIERS SO THERE WAS DEFINITELY ROOM FOR ANOTHER. WE PUT 100% INTO OUR PACKAGING, CUSTOMER CARE AND WE KNEW WE HAD THE MOST HIGH QUALITY PRODUCTS TO BACK OUR BRAND.
IN 6 MONTHS WE HAD ACHIEVED CLOSE TO 400 ORDERS, RANGING FROM AUSTRALIA WIDE TO INTERNATIONAL, EVEN SHIPPING OVER TO THE UK.
LASH ARTISTS WERE IN AWE OF OUR PRODUCTS AND BRAND AND IT HAD THE POTENTIAL TO GO THE DISTANCE BUT IN REFLECTION DURING A BRAND REFRESH WE JUST FELT LIKE THERE WAS MORE FOR US, TO HELP OTHERS THAT ARE IN A SIMILAR POSITION THAT WE ONCE WERE. WE DIDN’T QUITE KNOW EXACTLY WHAT THAT WAS BUT WE KNEW WE WANTED TO HELP OTHER LASH ARTISTS REACH THEIR POTENTIAL.
IT ALL DAWNED ON ME ONE DAY, I THOUGHT ABOUT THE TIME I WAS A BEGINNER LASH ARTIST PAYING FOR OVERPRICED LASH SUPPLIES AND I JUST KNEW WHAT THAT FELT LIKE. THIS IS WHERE WE CAME UP WITH ‘LASH SUPPLIER SECRETS’, WHICH HAS NEVER EVER BEEN DONE BEFORE. THE GATE KEEPING STOPS WITH US AND WE CAN’T WAIT TO SHARE OUR MANUFACTURERS WITH OTHER ARITSTS TO HELP THEM SUCCEED, INCREASE THEIR PROFIT MARGIN AND STOP PAYING FOR OVER PRICED LASH SUPPLIES.